Over the past few months, we’ve spent so much time behind the scenes improving our manufacturers, fits, fabrics, and overall quality to create pieces that feel softer, more timeless, and better made than ever before.

We know things have felt slower from us lately, and we’re sorry for some of the slower releases over the past year. A lot of that time was spent quietly rebuilding and improving things behind the scenes, trying to create pieces that felt truly worth keeping rather than rushing out more and more collections. But in slowing down, we also know it’s easy to lose momentum in a world constantly moving toward the next new thing.

But like many small independent brands right now, things have become much slower for us. Fast fashion has changed the industry in a way that makes it difficult for smaller brands to continue creating thoughtfully while still maintaining quality.

Sales do affect what we’re able to create moving forward, how many new pieces we’re able to release, and honestly, whether we’re able to continue long term at all.

So truly, thank you to everyone ordering from Cry Baby and supporting what we create. It means more than you know ♡