About us

 

About the Brand

Cry Baby was born out of a desire to connect to people on a vulnerable level that we are often hesitant to embrace and express. Since its beginning in 2018 Cry Baby has evolved into not only a well-known brand but a community of likeminded individuals. The brands unique style brings a modern twist to the popular fashion trends of the 80s and 90s and now has a substantial social media following and customer base but what sets them apart is their message.

“We all have emotions, its built into who we are as humans and it is perfectly fine to cry. Its okay to cry over relationships, ambitions, failures, losses or even for no reason at all. Whether those tears are happy or sad they are perfect. Its okay to cry because you achieved a milestone, met a role model or just because you don’t know what to do next. Everybody cries, children, adults, professionals, parents, we are all the same on an emotional level. Its healthy to cry, its necessary to cry, we need to let it out so that we can refocus, move forward and slay our goals. Life is imperfect and there will be tears, embrace them and remember its okay to be a Cry Baby.”

About the Founder

Esma Ilyas is a serial entrepreneur, designer and most recently the creative driving force behind Cry Baby. After graduating high school in 2014 she found herself slightly lost, she didn’t know what her purpose was and what direction she should pursue. She has always been a creative and after a summer spent enjoying nostalgic movies, she found herself wanting to recreate the choker necklace. She quickly developed one of the first online jewelry brands which skyrocketed into the biggest trend on social media at the time – Stargaze Jewelry was born. Two years after its inception Stargaze became a multimillion-dollar brand with a cult social media following. Soon after this venture Esma teamed up with some fellow creatives and launched Ivory Ella which is a mission driven apparel and lifestyle brand that supports elephant conservation. Ivory Ella has proudly been able to donate more than $1.7 million over the past four years to Save the Elephants. These achievements and experience have allowed Esma to realize continued success and massively contributed to the creation of Cry Baby.

The Idea Behind the Brand

When Esma was building the concept behind Cry Baby she always had the priority for the brand to stick out from the crowd and offer something different and relatable. She wanted to ensure her social media feed was not strictly full of product images but also offered a touch of daily life and the real world. This has been a resounding success; people truly love connecting with these vulnerable and meaningful messages on a deeper level. Customers enjoy visiting the brands page not only to shop but to chat with others, make friends and receive advice and inspiration. This beautiful sense of community is what has created such a loyal fan and customer base.

The Future of Cry Baby

During its time Cry Baby has evolved into classic-must have pieces, vintage runway fits, TV/Celebrity inspired pieces all with their own unique twist. The collection now features signature sets, branded loungewear and staple dresses. All the pieces are designed for comfort while boasting the It Girl look with a touch of nostalgia.

Cry Baby continues to work hard to expand their product line and diversify their offerings. We hope you resonate with our clothing, story or mission on some level and we encourage you to join our community. Everybody should embrace their inner Cry Baby.

Shipping

When will my order ship?

We process and ship orders within 3 business days. During peak season, processing times will be higher.

Shipping to Canada usually take up to 10 business days to arrive and other international orders usually take up to 15 days, however some areas could take longer. 

Please email contact@crybaby.com if you're wondering what the status of your order is.

Do you ship internationally?

Yes! We ship worldwide!

Will there be customs fees for international orders?

Yes. Customs and duties are at the sole responsibility of the purchaser and they are not included at checkout.

How much does shipping cost?

Shipping costs start at $6 and can go up depending how fast you need the package and where you're located.

The best way to view our rates is to go through the checkout process and fill in your address to see what options there are. Payment info is not needed to find out your rates. We offer free shipping over $100 (applies to U.S only.)

What is your shipping courier?

We currently ship with USPS.

Returns

Do you accept returns/exchanges?

If you don't like your item, you may return it within 10 days of receiving your order for store credit. Due to the fast turnover of stock, we do not accept exchanges.

All sale items (anything that has a mark down) are FINAL SALE and cannot be returned.

Click here for our full return policy.

How can I make a return?

Click here on how to make a return and for our full return policy. 

Can I return items when I've used a promo code on them?

If you've used a promo code on a full priced item, yes. As long as they are not already marked down prices/under our sale section & if we specifically state that you cannot under our special sales, for example 40% & 50% OFF sales are usually final sale.

Product

Do you have a size chart?

Click here for our full size chart.

If you are still unsure, feel free to ask us any questions, we're here to help you find the perfect fit.

How should I care for my Cry Baby clothes?

We highly recommend washing on cold & hang dry or dry on low, not only for the environment but to maintain your Cry Baby clothing for a lifetime.

Will you ever restock certain items?

Almost everything that we release is a one time release. We usually do not restock our older items unless they are in extremely high demand. Please let us know on our instagram or contact us if there is an item you are really interested in, we will do our best to accommodate restocks.

Where are your items made? How sustainable is Cry Baby?

Due to our unique designs and fabrics we offer, we've made it our choice to produce everything overseas in Guangdong, China. Unlike other factories, we've spent over a year finding the perfect factory to work with that holds meticulous standards to ensure that it provides employees with fair wages and work time, operates efficiently, and includes a positive work environment. We have never and will never use sweatshops. We have a great relationship with our  factory to create the best designs for you guys as well as making sure everyone has a positive workplace. 

While apparel as a whole isn't entirely sustainable, we make sure to always select organic cotton as much as we can as well as use recycled fabric when we can. We also choose the higher quality fabrics to ensure durability and less consumption. Our packaging is made from 100% recycled material and we encourage to you recycle them every time as well. We are constantly working on more initiatives to become more sustainable every day. If you have any tips, questions or concerns, or would like to know more, please feel free to reach out to us.

Orders

Can I alter or cancel my order?

Once you place your order, it cannot be canceled or changed. Please double check and make sure everything is correct when clicking the check out button.

All gift cards are final sale and cannot be refunded or canceled.

My order says delivered, but I didn't receive it?

First - please check that the shipping address that you checked out with matches your current location. Second - check with your neighbors to make sure that they didn't receive it by mistake. Most of the time packages are marked delivered before they actually are, so give it a 1-2 days for it to arrive. 

We are not held liable for lost or stolen packages after they have left our fulfillment center, however if you still do not receive it, send us an email to contact@crybaby.com and we will try our best to help track down the package.

Inquiries / Other

How can I contact you guys?

Any questions about your order, sizing, or any general info: contact@crybaby.com

All press/collaboration inquiries: press@crybaby.com

How can I join the community?

Click here to create an account with us. 

Click here to sign up for our newsletter.

We're always posting blogs & stories to uplift and help each other out as well as provide you with fun wallpapers, exclusive emails and post notifications if you have our app downloaded too!

Are you guys ever hiring?

Cry Baby is constantly expanding and looking for new team members and talent. If you think you're a good fit and would like to work with us, email your resume and any other additional info to careers@crybaby.com 

Where are your items made? How sustainable is Cry Baby?

Due to our unique designs and fabrics we offer, we've made it our choice to produce everything overseas in Guangdong, China. Unlike other factories, we've spent over a year finding the perfect factory to work with that holds meticulous standards to ensure that it provides employees with fair wages and work time, operates efficiently, and includes a positive work environment. We have never and will never use sweatshops. We have a great relationship with our  factory to create the best designs for you guys as well as making sure everyone has a positive workplace. 

While apparel as a whole isn't entirely sustainable, we make sure to always select organic cotton as much as we can as well as use recycled fabric when we can. We also choose the higher quality fabrics to ensure durability and less consumption. Our packaging is made from 100% recycled material and we encourage to you recycle them every time as well. We are constantly working on more initiatives to become more sustainable every day. If you have any tips, questions or concerns, or would like to know more, please feel free to reach out to us.